Illustration: Konstantin Sergeyev
Hi {{ first_name | friend}},
This morning, half the web blinked.
AWS had issues → Intercom and Airtable went dark → even short links stopped working.
If your business relies on platforms you don’t control, you don’t actually own your business.
When AWS sneezes, your entire funnel catches a cold.
Two digital assets you do own:
✅ Your website
✅ Your email list
Everything else; social media, automations, CRM tools are rented space.
Start simple:
Launch a free newsletter on @beehiiv.
Send once a week.
Learn by doing, improve later.
When the next outage hits, you’ll still reach your audience, because you own that connection.
🧠 Bonus Resource: 5 AI Prompts for Better Newsletters
By Matt McGarry
Matt breaks down how to use AI without sounding robotic:
“You do the thinking. AI does the grunt work.”
If you’re building or writing newsletters, his 5 prompts can help you research, edit, and publish faster, without losing quality.
💬 Question: If your main platform went offline for a day, how would you reach your audience?
♻️ Repost to remind someone to own, not rent their audience.
🔔 Follow for daily lessons on newsletters, lead magnets, and automation systems.
Thanks for reading!
Selim Uysal
#ship30for30 #newsletter #writingonline #accountability #habits #automation #beehiiv
💌 Lead Letters — Day 20 Ship30for30 October2025 Challenge, StartWritingOnline!
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P.S.
Thinking about starting your own newsletter? You can start for free with beehiiv!