Lead Letters

From followers to subscribers, and subscribers to customers, actionable lessons on newsletters, lead magnets, and automations.

Apr 21, 2026

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2 min read

From followers to subscribers, and subscribers to customers; actionable lessons on newsletters, lead magnets, and automations.

30-Day Challenge

Apr 20, 2026

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2 min read

From followers to subscribers, and subscribers to customers, actionable lessons on newsletters, lead magnets, and automations.

Selim Uysal

Apr 4, 2026

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4 min read

Here's why that matters more than it sounds.

Nov 27, 2025

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4 min read

How Dickie Bush & Nicolas Cole are using behavioral email segmentation to personalize their Black Friday campaign

Lead Magnets

Nov 12, 2025

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3 min read

Here's what I learned about building when everything feels uncertain 👇

Selim Uysal

Lead Magnets

Nov 11, 2025

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4 min read

On cognitive dissonance, authenticity, and the trap we all fall into when we're not paying attention

Selim Uysal