From followers to subscribers, and subscribers to customers, actionable lessons on newsletters, lead magnets, and automations.
30-Day Challenge
Apr 20, 2026
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2 min read
Apr 4, 2026
4 min read
Here's why that matters more than it sounds.
Nov 27, 2025
How Dickie Bush & Nicolas Cole are using behavioral email segmentation to personalize their Black Friday campaign
Lead Magnets
Nov 12, 2025
3 min read
Here's what I learned about building when everything feels uncertain 👇
Nov 11, 2025
On cognitive dissonance, authenticity, and the trap we all fall into when we're not paying attention
Daily Writing
Nov 1, 2025
Launching LeadMagnet.club Season 2