In partnership with
The Future of the Content Economy
beehiiv started with newsletters. Now, they’re reimagining the entire content economy.
On November 13, beehiiv’s biggest updates ever are dropping at the Winter Release Event.
For the people shaping the next generation of content, community, and media, this is an event you won’t want to miss.
Most newsletters don’t fail because of bad content.
They fail before they even get started.
As Daniel Bustamante, my mentor at Premium Ghostwriting Academy, explains, the problem isn’t the writing.
It’s weak positioning.
Here’s what that means 👇
Generic landing pages that sound like everyone else
Vague promises that don’t make readers care
Great ideas that never get noticed
Daniel breaks it down perfectly in his post (and it’s worth reading in full):
His solution? A 2-step framework that clarifies your promise and transforms your newsletter into a product people want to open:
Step 1: Create your Value Proposition
“Every [frequency], you’ll get [what you cover] so you can [benefit] without [pain point].”
This line alone can reshape your landing page copy.
Step 2: Name your Newsletter
Keep it short, clear, and memorable. 3–4 words max.
Your name should instantly tell readers what your newsletter is about and who it’s for.
That’s how you go from “just another newsletter” to a brand readers remember
💡 I couldn’t agree more with Daniel: your positioning is the foundation of everything else; automation, growth, and even monetization depend on it.
If you want the AI prompt Daniel shared to craft your own value proposition and newsletter name, you can find it in his post or inside his AI Newsletter Launchpad.
👉 Subscribe at leadletters.digital to read or listen to Lead Letters; short lessons on newsletters, lead magnets, and automations, delivered straight to your inbox.
💬 What’s one newsletter you follow that has great positioning?
#ship30for30 #newsletter #writingonline #beehiiv #emailmarketing #ai