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You have 3,000 LinkedIn connections.
Your last post got 94 views.
That's the algorithm in action. It decides who sees what you share, and most of the time, it's not your people. You built the audience. You don't control the reach.
This is exactly why an email list matters. When someone subscribes, you send. They receive. No middleman.
But here's what I keep seeing: people avoid building an email list because it feels complicated. So they stay on social media, keep posting, and wonder why nothing compounds.
I started this 30-day challenge to change that, for you and for me. Every day for 30 days, one practical lesson on newsletters, lead magnets, and the tools that make it easier. Today: LinkedIn Newsletters.
So what is a LinkedIn Newsletter, actually?
It's not a "newsletter" in the traditional sense.
You can't see subscriber emails. The analytics are thin. There are no automations, no integrations with your email platform. It's fully inside LinkedIn's walls.
But here's why it's still worth doing: LinkedIn newsletters reach further than regular posts.
When you publish, your followers get a notification, and a portion of them get an email. In my own LinkedIn newsletter (just over 1,000 followers), around 30% receive it as an email. That's 300+ people seeing content that a regular post might show to 50.
The catch? That email isn't a standalone message from you. It's bundled into a LinkedIn digest with other notifications. You're not landing in someone's inbox as yourself, you're one item in a list.
So no, it won't replace your actual email list. But as a discovery channel? It punches above a regular post. If you want actual newsletter start a beehiiv newsletter or check the others here!
While we're talking about growing that list...
Chenell Basilio (Growth In Reverse) kicked off her own 30-day newsletter challenge today, and Day 1 features a tactic from Daniel Bustamante that's worth knowing.
The short version: instead of the classic "comment WORD to get my freebie" post, Daniel writes a full educational post first — something valuable enough to stand alone — then adds the comment trigger at the end for a deeper resource on the same topic. Leads come in pre-qualified because they already engaged with the topic.
In 18 months: 600 to 30K+ LinkedIn followers, 1K to 10K+ email subscribers, and $84K+ in digital product revenue. → Read Chenell's full breakdown here
If you want to automate the DM delivery side of that strategy, LeadShark handles it.
Where to start
If you're building a newsletter or thinking about it, I put together a free ESP comparison table and a beginner guide on how to start and monetize a newsletter.
Grab it free at leadletters.digital
See you tomorrow.
— Selim