Let’s be honest: LinkedIn “newsletters” aren’t really newsletters.
I’ve tried using them for months, publishing the same issue on @beehiiv and LinkedIn, and the experience couldn’t be more different.
Here’s why 👇
1️⃣ You don’t control your audience.
You can’t see who subscribed, export your list, or connect it to any email automation system.
You’re building on rented land and LinkedIn decides who receives your content.
2️⃣ You don’t get real analytics.
You don’t know who opened your emails, clicked, or engaged.
It’s impossible to track performance or test ideas.
3️⃣ You can’t automate or personalize.
No sequences. No tags. No segmentation.
Just a static post that LinkedIn may or may not send to your followers.
4️⃣ It barely reaches people.
Even if 1,000 people subscribe, maybe 300 get an email, half get a notification, and the rest get nothing.
There’s no reliable distribution.
5️⃣ It’s not mobile-friendly.
You can’t publish from your phone.
That single friction point was enough to stop me from posting regularly.
And that’s exactly what a platform like LinkedIn wants:
For you to think you’re building a newsletter, when in reality you’re not building anything that’s yours.
If you want a real system, one that grows with you, use a proper email service provider like @beehiiv or Kit.
You’ll own your audience, automate your workflows, and build something sustainable.
I’m writing this issue using voice notes on ChatGPT Mobile and publishing it directly on beehiiv from my phone.
That’s how frictionless it should be.
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💬 Have you ever tried publishing through LinkedIn newsletters? What was your experience?
#ship30for30 #newsletter #linkedin #beehiiv #writingonline #automation