Hi {{ first_name | friend}},
Here's what most people get wrong about email sequences:
They blast the same 7 emails to everyone and wonder why conversions drop off after email 3.
But Dickie Bush and Nicolas Cole are doing something different with their Decision Journaling Black Friday launch.
After 5-6 emails, they send this:
"mind sharing why?"
Not pushy. Not salesy. Just curious.
They noticed you visited their landing page a couple times but didn't buy. And instead of sending you more of the same emails, they ask you to self-select into one of three segments:
"Decision Journaling looks awesome. But tbh, I'm not sure if it's worth $99."
"Decision Journaling looks great, but I'm concerned I won't have the time to put it into action."
"The idea sounds great on paper—but I'm not sure if journaling is going to work for me."
Each link triggers a different email sequence tailored to that specific objection.
Why this works:
Most abandoned cart or re-engagement emails are generic. "Still thinking about it?" or "Last chance!"
This approach does three things simultaneously:
Gathers zero-party data - They're asking you directly what's holding you back
Increases engagement - You're clicking, which signals interest and keeps deliverability high
Personalizes the pitch - The next 2-3 emails address YOUR specific concern, not everyone's
The tactical breakdown:
After someone visits the Decision Journaling landing page multiple times without purchasing:
→ Email 5-6: Standard value/education emails → Email 7: The "mind sharing why?" segmentation email → Emails 8-10: Tailored sequence based on the objection they clicked
If you clicked "not sure if it's worth $99," you'll get emails addressing ROI, social proof, and value comparisons.
If you clicked "won't have time," you'll get emails about how little time it takes, integration into existing routines, and efficiency gains.
If you clicked "not sure journaling works for me," you'll get emails with case studies, scientific backing, and framework breakdowns.
What you can steal from this:
You don't need a Black Friday launch to use objection-based segmentation. Here's how to apply it:
Identify your top 3 objections - What stops people from buying? Price? Time? Skepticism? Ask your audience or review past conversations.
Create a "curiosity check" email - After your main sequence, send a casual "Hey, noticed you checked this out but didn't grab it—mind if I ask why?" email.
Give them 3 clear options - Make it easy to self-select. Each option should be a different objection.
Build 2-3 follow-up emails per segment - You don't need 10 emails. Just 2-3 targeted ones that directly address that concern.
Track and optimize - See which objection gets the most clicks. That's your biggest conversion barrier.
This works because you're not guessing what people need to hear. You're letting them tell you, then giving them exactly that.
Want to see Decision Journaling in action? Check it out here: https://selimuysal.link/decision
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P.S. Also, if you're serious about building high-converting lead magnets, you should check out LeadMagnet.club - they publish every Sunday with deep dives on lead generation, plus you get access to all previous posts and free AI tools.