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Also published on LinkedIn
Hi {{ first_name | friend}},
Before we get into the how, a quick reminder on the why.
Social media accounts can get suspended overnight. Algorithms decide who sees your posts. You can have 10,000 followers and reach 200 of them on a good day.
An email list is the only audience you actually own. If you're sharing resources on LinkedIn, in newsletters, or anywhere else, and you're not capturing emails along the way, you're handing your audience back to the platform every time.
Here are three ways to fix that.
1. A landing page on Beehiiv or Kit
The simplest version. You build a landing page on your ESP with a form, link to it from your posts, and every download adds the person to your list.
This works if you have one main resource you keep sharing. Your free guide, your comparison table, checklist, your onboarding doc. One link, one resource, one form.
The downside: you can only really gate one thing per page without it getting messy.
2. LeadShark pages
LeadShark is a LinkedIn-first tool that helps you turn your network and posts into actual leads. It tracks who's engaging with you, helps you follow up, and gives you a CRM-style view of your warm contacts.
Their Pages feature lets you create email-gated landing pages and resource hubs directly. You can build:
→ Quiz Pages: Qualify leads with up to 3 questions plus an email gate. Useful when you want to know more than just an email — what their company size is, what they're trying to solve.
→ Resource Hubs: One page that holds multiple resources, all email-gated.
Each page connects directly to Beehiiv or Kit through their API, so the captured email flows straight into your ESP without Zapier or manual exports.
If you're capturing leads from LinkedIn posts and want both qualification and ESP sync in one tool, this is the cleanest setup I've found.
3. An educational email course instead of a PDF
The best version, and we covered this on Day 5.
Instead of a one-time PDF download, turn the resource into a 5-day or 7-day email course. One lesson per day, delivered automatically.
Same email capture, completely different relationship. You're not just adding a name to a list. You're showing up in their inbox five days in a row, training them to open your emails, and earning the right to pitch something at the end.
A PDF is a transaction. An email course is the start of a relationship.
The takeaway
If you're sharing resources without capturing emails, you're doing free marketing for the platform you're sharing on. Pick one of these three setups and start collecting.
Full ESP comparison table at leadletters.digital
See you tomorrow.
— Selim
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