From followers to subscribers, and subscribers to customers, actionable lessons on newsletters, lead magnets, and automations.
Nov 27, 2025
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4 min read
How Dickie Bush & Nicolas Cole are using behavioral email segmentation to personalize their Black Friday campaign
Lead Magnets
Nov 12, 2025
3 min read
Here's what I learned about building when everything feels uncertain 👇
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On cognitive dissonance, authenticity, and the trap we all fall into when we're not paying attention
Daily Writing
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Launching LeadMagnet.club Season 2
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💡 Spoiler: It’s not about going viral, it’s about building authority, trust, and momentum.
Oct 29, 2025
A rare rebrand in tech and what it reveals about the future of AI-native productivity tools.