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Lead Letters

Lead Letters

From followers to subscribers, and subscribers to customers, actionable lessons on newsletters, lead magnets, and automations.

The Objection-Based Segmentation Strategy That's Converting Cold Leads Into Customers

Nov 27, 2025

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4 min read

The Objection-Based Segmentation Strategy That's Converting Cold Leads Into Customers

How Dickie Bush & Nicolas Cole are using behavioral email segmentation to personalize their Black Friday campaign

Selim Uysal
Selim Uysal

Lead Magnets

When Budgets Shift from Aid to Arms

Nov 12, 2025

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3 min read

When Budgets Shift from Aid to Arms

Here's what I learned about building when everything feels uncertain 👇

Selim Uysal
Selim Uysal

Lead Magnets

When Your Actions Contradict Your Message

Nov 11, 2025

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4 min read

When Your Actions Contradict Your Message

On cognitive dissonance, authenticity, and the trap we all fall into when we're not paying attention

Selim Uysal
Selim Uysal

Daily Writing

💌 Turn Attention Into Leads, Without Chasing Algorithms

Nov 1, 2025

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2 min read

💌 Turn Attention Into Leads, Without Chasing Algorithms

Launching LeadMagnet.club Season 2

Selim Uysal
Selim Uysal

Daily Writing

💌 What Really Happens When You Publish Every Day (For 30 Days)

Oct 30, 2025

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3 min read

💌 What Really Happens When You Publish Every Day (For 30 Days)

💡 Spoiler: It’s not about going viral, it’s about building authority, trust, and momentum.

Selim Uysal
Selim Uysal

Daily Writing

When the Acquirer Becomes the Acquired: Grammarly’s Bold Move to Become Superhuman

Oct 29, 2025

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2 min read

When the Acquirer Becomes the Acquired: Grammarly’s Bold Move to Become Superhuman

A rare rebrand in tech and what it reveals about the future of AI-native productivity tools.

Selim Uysal
Selim Uysal
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Lead Letters

From followers to subscribers, and subscribers to customers, actionable lessons on newsletters, lead magnets, and automations.

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