Lead Magnets
Nov 12, 2025
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3 min read
Here's what I learned about building when everything feels uncertain 👇
Nov 11, 2025
4 min read
On cognitive dissonance, authenticity, and the trap we all fall into when we're not paying attention
+1
Oct 19, 2025
How small restarts, and the right resources, rebuild momentum.
Oct 5, 2025
2 min read
Turn one email into a distribution system.
Oct 4, 2025
1 min read
Why posting once can create evergreen value that keeps working for you.
Oct 2, 2025
Followers scroll past, but subscribers stick when you give them value.
Oct 1, 2025
The easiest way to create your middle of the funnel with today’s newsletter tools.
Sep 30, 2025
30 days of daily writing, and a new newsletter on turning followers into subscribers (and customers).
Launching LeadLetters: A newsletter about turning followers → subscribers → customers